Forums have their place, but when people start survey-type topics in the forums, or pose open-ended questions, we can show them how the topic could work better here. We can also use the syndication methods (see "Embed in your website" in the upper right menu in topics) to post top-10's from topics here.
Alot of times people in parties, guilds, or simply in the community get start talking about GW, and GW2, and even what they think about the game or what they hope to see in the future. That's a perfect opportunity to share this site with them, where they can learn about all the GW2 developments and share their interests and suggestions.
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